national · macro
Big chains flood menus with new items this season
Original headline: “Menu Tracker: New items from Domino’s, Starbucks, and KFC”
Why this matters
Domino's, Starbucks, KFC, Shake Shack, and a half-dozen other chains are all pushing new menu items at the same time. When chains innovate at this pace, they reset customer expectations for variety and novelty, and independents feel it in traffic. The pressure is not to copy every new item, but to know what your regulars are being shown elsewhere and whether your menu still gives them a reason to choose you.
What to do
Check your last 90 days of sales mix and identify your two slowest-moving items. Cut or rework them before the next print cycle.
Reveal Newsroom · Auto-published from nrn →
Published Mon, 20 Jul 2026 22:09:16 GMT
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