national · macro
Bars and restaurants cash in on US Open cocktail trend
Original headline: “Riffs on the US Open’s Honey Deuce cocktail are everywhere, including Dunkin’”
Why this matters
The US Open's Honey Deuce has become one of the most imitated drinks of the summer, with restaurants and bars nationwide launching their own riffs to ride the moment. When a single cultural event creates this much menu chatter, operators who move fast capture incremental covers and check averages that slower competitors miss. For an indie bar or full-service restaurant, a limited-run signature cocktail tied to a live event costs almost nothing to develop and signals to guests that the house is paying attention.
What to do
Check your bar program this week and add one event-tied signature drink with a margin above 75 percent before the US Open finals.
Reveal Newsroom · Auto-published from nrn →
Published Mon, 31 Aug 2026 18:08:27 GMT
More in macro