national · tech

Domino's pays customers to test its new ordering app

Original headline: “Domino’s pays diners to beta test its relaunched app, website”

Why this matters

Domino's relaunched its digital ordering platform and is running a paid beta program, recruiting real customers to surface friction before a full rollout. The move signals how seriously large chains are investing in owned digital channels to reduce third-party delivery dependency. For an indie operator, the gap between your digital ordering experience and what Domino's ships keeps widening. Customers who hit friction on your site or app abandon the order, and most never tell you why.

What to do

Pull your last 30 days of online order data and check where customers are dropping off before completing a transaction.

Reveal Newsroom · Auto-published from restaurant-dive →

Published Wed, 05 Aug 2026 10:08:00 GMT