national · tech

Chipotle runs loyalty trivia game to lock in repeat visits

Original headline: “Chipotle IQ is back with the chance to win free burritos for a year”

Why this matters

Chipotle is running an interactive trivia promotion tied directly to its Rewards program, giving members a reason to engage with the brand between purchases. This is not a discount play; it is a habit-formation tactic that keeps Chipotle top of mind without touching menu price. For an indie operator, the gap between your loyalty program and a national chain's is not just budget. It is the frequency of touchpoints. Chipotle gives members a reason to open the app on a Tuesday when they are not hungry yet.

What to do

Audit your loyalty program this week and identify one non-purchase touchpoint you can add to keep members engaged between visits.

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Published Wed, 12 Aug 2026 23:08:27 GMT